Consider these points:

  If your email address is something like “johnsmith@bellsouth.net,” you should know that this is not your email address. That is BellSouth’s email address, and if you ever leave them for any reason (moving to broadband or relocating somewhere else in the country, for instance), you will lose that email address and lose contact with the customers that have it. What is on the right side of the @ sign is very important! It should be your business name, giving you a permanent, lifetime email address.

  A box of 1,000 four-color brochures might cost you $250 to $400 for design and printing, and you could give or mail these to just 1,000 people. A website (also in full four-color, obviously) would cost you $499 to develop, contain FAR more information than a brochure could ever hope to, and for that single investment could be displayed to potentially TENS OF THOUSANDS of people -- or more. If you revise the brochure’s content, you have to re-print them, and that is the same cost as the original printing. To make changes to a web page can be done for little, or in some cases, no additional cost!