Why Do You Need To Advertise On The Internet?
For one thing, it's expected of you:
Not having an email address is WORSE than not having a fax number. Email is the PREFERRED method for business professionals to communicate with one another, and it's fast becoming the preferred method for your customers to communicate with you as well.
You really have two choices:
you can either have an email address, or an excuse ready. Which would you prefer to offer to people with whom you hope to do business, either as a client/customer or a partner? Having a website, while perhaps not essential to business success, has gone far beyond the point of simply being a useful add-on. It has reached the same utility level as a business card or promotional brochure. In the future, people will no longer turn to the Yellow Pages printed on PAPER, they will connect to the Yellow Pages ONLINE. You need to be where people are looking for you.
