You can find out how many hits you had, the number of page views, who referred the visitor, how long they stayed on each page and from which page they exited. More importantly a sales web site has to be able to tell you where the customer was in the sales process when they came into the site and where they left. You track this activity so that you can manage and optimize your Virtual Selling process.

Imagine the next sales meeting when its time to look at the sales funnel and your sales forecast. The manager goes through the numbers looking at the number of current opportunities. How many new leads were added to the sales funnel? How many of those suspects are qualified? How many presentations were done to the qualified prospects? Finally how much business is going to close this week, month or quarter? Salespeople aren't paid for what they know. They're paid for what they sell. Will you be able to include your web site or should it be fired?

James Madukis one of North America's leading sales speakers. He is the creator and publisher of more than 80 online sales training courses, and he broadcasts daily on VirtualSelling Radio. You can reach James at (613) 825-0651 or visit his Web site at www.jamesmaduk.com.